Content & Social Media
Created a targeted campaign to normalize conversations around pelvic floor health and promote Jimmy Jane's Kegel Training Set.
The strategy involved shifting the narrative from clinical to empowering, using relatable imagery and language, engaging with relevant online communities, humorous content, and educational posts to overcome consumer hesitancy and drive product adoption.
Direct & EDM marketing
Assisted in developing and executing a direct mail and email marketing campaign for Smithville Telecommunications to promote a new streaming service, increase customer retention, and drive upgrades to fiber cable.
My contributions included crafting compelling copy, designing a user-friendly streaming TV guide, and contributing to the overall graphic design of the campaign materials.
OOH Advertising
Developed a concept and design for a mock Rockstar Energy Drink campaign targeting a health-conscious audience.
The strategy centered on highlighting the clean, organic ingredients of their new line, shifting the brand's perception beyond its traditional extreme sports image. This involved creating visually appealing lifestyle imagery and developing messaging focused on natural energy.